INNOCEAN USA is a full-service creative and media agency known for building integrated brand, digital, and customer experience campaigns for major automotive clients, including Hyundai and Genesis. Genesis is a global luxury automotive brand launched by Hyundai Motor Group in 2015, created to bring a more modern, human-centered vision to the premium vehicle market.As the name implies, Genesis embraces innovation.
Genesis positions itself around a more personalized and elevated ownership experience. The brand’s luxury promise is not only about vehicles, but also about service, ease, trust, hospitality, and innovation as part of a broader lifestyle experience.
Genesis Website Redesign
Goal: To increase ranking in J.D. Powers’ manufacturer’s website evaluation in the luxury automotive category. Additionally, to improve engagement, lead generation, attributed sales, and journey performance within Genesis’ digital ecosystem by aligning audience insight, messaging, channel strategy, and optimization priorities.
Challenges: Luxury automotive customer journeys are long, high-consideration, and multi-touch. Teams needed alignment across creative, media, CX, analytics, product, client leadership, and digital execution, as well as guidance for budgeting across priorities and expedited timing.
Solution: Segment website enhancement recommendations into 3 phases, then prioritize enhancement executions for each phase based on expected ROI - for sales and for ranking placement.
Execution Channels: Website, digital campaigns, CRM, geo-targeted segmentation, paid media coordination, creative, CX, analytics, lead-generation touchpoints, and executive reporting.
Results: Genesis.com increased their J.D. Powers’ ranking from #7 to #5. Website enhancements to product pages, galleries, media rich tools, and integrated cross-channel promotions helped drive a +12.4% increase in brand engagement; +8% attributed sales; +11% lead generation; +13% CTR, and +7% session depth from segmentation and geo-targeted CRM strategies.