Professional Experience
From entertainment and corporate communications to strategy and marketing, my background balances a bit of everything for a comprehensive approach.
Brand Marketing Manager
Nordstrom
I lead audience-informed marketing and GTM strategy across regional markets, helping connect customer behavior, sales data, CRM signals, and business goals into clearer growth priorities. The work sits across digital and in-store touchpoints, with a focus on identifying high-value audiences, improving lifecycle engagement, and building more relevant activation strategies. I partner across sales, marketing, product, and leadership teams to turn performance signals into GTM playbooks, KPI frameworks, and executive-ready recommendations.
Strategic Brand Manager
Clients in Real Estate, FinTech, Motorsport & Philanthropy
My consulting work has focused on helping executives and business leaders turn unclear growth opportunities into sharper audience, messaging, lifecycle, and customer experience strategies.
Across fintech, automotive, real estate, and philanthropy, I’ve synthesized research, analytics, customer behavior, and stakeholder input into practical plans for acquisition, retention, category expansion, CRM, and engagement. The value of this work has often been in creating clarity: defining the right audience, shaping the customer journey, identifying where personalization can improve relevance, and building frameworks teams can act on. It has also kept me close to founder and executive level decision-making, where strategy needs to be clear, commercially useful, and easy to operationalize.
Account Supervisor, Digital
INNOCEAN, clients Genesis Motors & Hyundai
I led digital ecosystem strategy for Genesis Motors, working across creative, media, CX, analytics, product, client leadership, and executive stakeholders. The challenge was not just launching campaigns; it was connecting audience insight, behavioral data, digital journeys, messaging, media, and measurement into a more cohesive customer experience. I helped translate performance signals into strategic recommendations that improved engagement, lead generation, attributed sales, and journey depth. This role sharpened my ability to operate between brand and performance, making sure digital work was both premium and measurable.
Senior Account Manager & Senior Project Manager
Revance Therapeutics, client Daxxify
I supported GTM strategy and marketing effectiveness for Daxxify during a complex national launch environment with internal teams, external partners, vendors, and regulatory stakeholders. The work required structure, clarity, and careful coordination across 400+ B2B, B2C, product, creative, sales, and marketing priorities. I helped move high-priority launch workstreams from planning through execution while improving visibility, workflow discipline, and stakeholder alignment. This role strengthened my ability to operate in regulated, high-stakes environments where strategic marketing needs to be both commercially relevant and operationally sound.
Associate Director, Strategy
FUSE Interactive, client Kawasaki
I helped lead digital strategy and customer experience work for Kawasaki across a large product portfolio, including 100+ products, global site enhancements, mobile app work, B2B portals, CRM initiatives, and integrated campaigns. The opportunity was to make a complex product ecosystem easier for customers, dealers, and internal teams to navigate. I translated customer behavior, research, business goals, and platform needs into personas, journey frameworks, UX recommendations, lifecycle strategies, and executive-facing plans. The work connected brand, product discovery, dealer support, CRM, SEO, and digital performance — and contributed to expanded global business opportunities.
Entertainment & Corporate Communications
dick clark productions, projects: American Music Awards, Billboard Music Awards, Dick Clark’s New Year’s Rockin’ Eve, So You Think You Can Dance, Rising Star, Michael Jackson hologram debut, and international programming.
Rogers & Cowan PMK, clients: Television Academy (The Primetime Emmys, Creative Arts Emmys, Governors Ball), ELLE Women in Television, Breeders’ Cup Championships, Golden Globes.
Live Nation Entertainment, projects: Live Nation, Ticketmaster, TicketWeb, House of Blues, M&A, global tours.
Broadcast Music Inc (BMI), projects: Corporate communications, Singer-songwriter awards - all genres, media relations.